Krist Coca’s inbox was overflowing. Questions about Chicago, sexual health, and goings-on in the gay scene pushed him to take a logical next step: create a personal brand that houses this information all in one place. His brand needed to be strong with a wink, i.e. authoritative yet cheeky.
Krist “Chicago Dom Daddy” is perhaps most recognizable by his beard and jawline, so that became the logo’s focal point. Paired with a stretched and extruded wordmark, the viewer looks up to Krist in awe, positioning him as a trustworthy source of truth.
Gigalypse is blocky and muscular, but rounded corners soften the tone. Thick outlines, extrusions, and bold colors mimic the heroic typography in comic books. Eurostile acts as a classic, legible, and squared-off complement.
Krist’s brand and expertise are intrinsically linked to Chicago, and he was adamant that his brand reflect those roots. Adapted from the Chicago flag, Chicago Dom Daddy’s color scheme is bold, heroic, and rooted in the place he calls home.
The Chicago Dom Daddy brand is clear, simple, and flexible, so it adapts naturally to any context. Merchandise, web, and social are obvious starting points.
